This Review originally appeared in the July 2026 edition of “StoneSpeak”, the Newsletter of the Southland Geological and Lapidary Club. Below is a slightly expanded version. An Index to this Series of Reviews is here. The Southland Club’s website is here and its Facebook Page is here.
When I’m searching online for information on a particular stone or mineral, one of the websites that often comes up is Geology.com, a US based site. Its articles tend to be very informative and well-illustrated, always including excellent photos of hand-sized specimens. In fact, a wide range of material can be found there – in its “About” page, it states: “Geology.com is one of the internet’s leading websites for Earth science articles, news about geology, and geographic information. Every day thousands of people visit Geology.com to view our map collection or to read articles about rocks, minerals, gems, and many other Earth science topics.”
The website is owned by Hobart M. King and run as a family business. According to a Gemological Institute of America article on him, his geological interests began as a six-year-old, hunting for fossils in the limestone driveway at home, and he took up rock tumbling a few years later. He eventually gained a PhD in geology from West Virginia University and a graduate diploma from the Gemological Institute of America. He was employed for many years as a geologist at the West Virginia Geological and Economic Survey and he has also taught geology at university level, mainly at Mansfield University of Pennsylvania (“About the Author” in Geology.com). He is now retired.
King became interested in the internet for teaching geology in the mid-1990s. In 2005, he found out that the Geology.com domain, originally owned by a petroleum consulting company, was up for auction. “I went home and told my wife I wanted to buy the website,” he recalls, “so we scraped together as much money as we could and actually won it in the auction” (Google Adsense article). Geology.com has become a family business, with King’s wife, sister, daughter and nephew each working in various roles. He also owns and operates RockTumbler.com (the subject of a later review).
Geology.com has an online store for a wide range of geology and stone-related goods. For example, there is an extensive offering of books on a range of topics such as geology, rocks, minerals, gemstones and fossils. Also for sale are rock and mineral kits and tumbled stones. From the beginning, King decided to accept commercial ad traffic on his websites because of the revenue it generated. He uses Google AdSense. He notes that “AdSense is about 50% of our profit and still the most profitable part of our business today” (Google Adsense article). I find that when I use the website, the ads are noticeable but not too intrusive – they tend to be down the lefthand page margin or at the bottom of the screen. Even now and then a page is interrupted by an ad that can easily be dismissed with one click. The quality of the information and illustrations of stones and minerals easily outweighs any annoyance, in my experience.
The “Rocks” section of Geology.com begins with links to pages of photos for igneous, metamorphic and sedimentary rocks. Then there are pages on 45 different rocks, from andesite and basalt through to shale and siltstone. This coverage is limited and maybe will be expanded in the future. Argillite, for example, is not currently included, with siltstone being the closest category. Chert is included but not jasper – through the chert page has a link to an article entitled “Flint, Chert, and Jasper: Names for Microcrystalline Quartz”.
The “Minerals” section is a lot larger, with a list of 90, from andalusite, anhydrite and apatite all the way to vesuvianite, zircon and zoisite (which includes thulite). The “Minerals” main page also contains links to articles on such topics as fluorescent minerals, using acid for testing, mineral hardness, and streak testing. If you can’t find something in the “Rocks” or “Minerals” section, check out “Gemstones” which includes over 120 entries including amethyst, nephrite and even dinosaur bone.
The home page lists a number of categories of “Geology and Earth Science News and Information”. Here, articles can be found on such topics as plate tectonics (15 articles), fossils (17 articles) and meteorites (19 articles). The coverage is global, not focused just on material from the United States.
In conclusion, Geology.com content is written by a specialist in geology and gemology but with non-specialists firmly in mind. It covers some technical detail relating to a rock or mineral but I find that it is always explained clearly and technical jargon is avoided. Usually I wish a bit more information had been included but what is there is very useful.
The next Review in this Series is not yet available.